Hotel Indigo Asheville

The newest Hotel Indigo opened its doors in downtown Asheville, N.C. Located at 151 Haywood Street, Hotel Indigo Asheville is within walking distance of locally owned-shops and art galleries, distinctive restaurants and exciting entertainment venues. Nearby attractions include Historic Downtown Asheville, Biltmore Estates, and the Blue Ridge Parkway.

“Asheville’s historic and architecturally diverse downtown has been beautifully preserved and is a perfect location for Hotel Indigo,” said Barbara Kulweic, general manager of the Hotel Indigo Asheville. Working with a talented team of local artists, photographers and designers, Hotel Indigo Asheville has captured the essence of the Asheville region by using locally-inspired artwork and regionally-sourced materials throughout the hotel. The hotel aesthetic is light and open, featuring glass tiles, stained concrete, quartz-like countertops, decorative pendants, and large graphic wall coverings.

The Hotel Indigo Asheville is owned and managed by Hospitality and Lodging Investors II, LP, under a license agreement with a company in the InterContinental Hotels Group.
Meeting the desires of today’s traveler, Hotel Indigo is an upscale boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, Hotel Indigo gives guests a vibrant, engaging and genuine boutique experience.

“Keeping the guest in mind at all touch-points within the hotel experience, the Hotel Indigo model strikes a great balance by providing guests the refreshing design and intimate service synonymous with a boutique along with the consistency, reliability, and accessibility of a branded hotel.”

The Hotel Indigo Asheville features inviting guest rooms with oversized beds, plush bedding, hard-surface flooring for a fresh residential feel, and spa-inspired showers with Aveda products. The hotel also features a pet-friendly policy.

With the addition of Hotel Indigo Asheville, there are 34 Hotel Indigo properties open worldwide and more than 60 hotels under development, either in the pipeline or in final negotiation. Hotel Indigo participates in IHG’s guest loyalty program, Priority Club® Rewards.