FranceGuide Prestige
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The France Tourism Development Agency has just released the third edition of its luxury guide to France, FranceGuide Prestige. The 70-page glossy magazine, aimed at the affluent American traveler, premiered December 3, 2009 at the joint ATOUT FRANCE/Germany National Tourist Office travel agent dinner at Aureole restaurant at the Mandalay Bay hotel in Las Vegas, during the Luxury Travel Expo.
FranceGuide Prestige’s eight sections highlight the latest in hotels, art, culture, gastronomy, design, fashion, and shopping. Aimed at elite travelers who are concerned with sustainability and environmental responsibility, FranceGuide Prestige offers highly unique experiences that provide luxury without compromising personal values. In the new edition, restaurant critic Alexander Lobrano details chefs in Paris and beyond specializing in “Green Cuisine”—a.k.a. food based on local, organic ingredients. Anicka Quin hunts out the best villas to rent in Provence, Corsica, and Guadalupe in “Living a la villa,” while travel editor Lisa Monoforton explores Coco Chanel’s Deauville in “Deauville beau monde.” Fashionista Patricia Gajo introduces readers to the fascinating world of customized fragrances (a French specialty) and Julien Bisson takes us on a gallery-hopping tour of Paris. And let’s not forget eco-travel on the beautiful island of Martinique—all this, and much more, is included in the latest edition of FranceGuide Prestige.
The 60,000 copies of the third edition of FranceGuide Prestige will be distributed in North America almost exclusively through direct marketing efforts. The guide will be available in a variety of upscale French restaurants, in the business and first-class lounges of Air France, and in all Warwick Hotel rooms. It will also be distributed at ATOUT FRANCE events and sent to the readers of Elite Traveler magazine and of Niche Media magazines (Gotham, LA Confidential, Hamptons…), as well as the members of ATOUT FRANCE’s luxury travel database.
FranceGuide Prestige will be available in virtual paper at us.franceguide.com/prestige. The new luxury website—in addition to exclusive vacation ideas—will feature a contest with a chance to win a trip for two to Courchevel, in the French Alps. The prize will include two round-trip tickets to France, courtesy of Air France, and a two-night stay at Hotel Les Airelles.
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why do we travel? Or like the song goes “does anybody know what we are looking for”?? Why do we consider travel a basic desire nowadays? I especially like how George Santayana puts it in The Philosophy of Travel: “We need sometimes to escape into open solitudes, into aimlessness, into the moral holiday of running some pure hazard, in order to sharpen the edge of life, to taste hardship, and to be compelled to work desperately for a moment at no matter what.” Do we travel to lose ourselves or to find ourselves? In order to find the WHERE, WHEN or HOW to travel, we need to rediscover the pure pleasure of travels and the meaning of our own inner journey and rediscovery.
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