Park City Utah Introduces StartNOW

Park City Mountain Resort (PCMR) has introduced “StartNOW”, a ski and snowboard school program for first-time skiers and riders designed to increase snowsport participation among Utah residents, ages six and up. PCMR’s StartNOW program offers participants five days of instruction, equipment rentals and lift access for only $25 per day.

“Research shows that a low percentage of Utah residents participate in snowsports. We want to encourage them to experience the magic of skiing and snowboarding,” said Tom Pettigrew, director of skier services for Park City Mountain Resort. “We determined that we needed to develop a program that provided a low entry barrier to trying the sport. At just $25 per day, our StartNOW program is an exceptional value and with a maximum of five students per class, participants receive personalized attention from their instructors.”

The StartNOW Program is offered to all Utah residents six and older who have never skied or snowboarded and includes an afternoon ski or snowboard lesson, rentals and an all-day all-mountain lift ticket for $25. After completion of the first StartNOW lesson, participants are invited to return to the resort up to four additional times during the 2009-10 winter season. Return participants will be able to enjoy any combination of an afternoon lesson, rentals and lift ticket for the low price of $25.

The StartNOW program is being offered all winter season long beginning this Friday, with blackout dates from Dec. 18, 2009 to Jan. 3, 2010 and Feb. 13-20, 2010. Interested participants are required to sign up online at startnow.pcmr.com. Space is limited so participants are encouraged to sign up early.